3 Effective Tips to Increase Your Website's Conversion Rate
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3 Effective Tips to Increase Your Website's Conversion Rate
Chasing the fabled unicorn that is higher conversion rates typically involves a detailed and well-planned approach. Hey - we love higher conversions just as much as anyone other business, but we'll also offer some help so you can make more money, too.
The first tip that you need to keep in mind is that on the Internet, the best way to convince someone is with the power of words. Absolutely everything on your site can be perfect and just beautiful, but if your marketing and selling words fall short, then everything else will not compensate enough for it. Regardless of the intent and "most wanted action," you will begin your journey by considering what you have for sales copy. It's true that website design can have an impact, but when your visitor begins reading (skimming) your sales copy, then that is where the meat meets the metal. Learning how to write effective copy takes a long time, but it will not hurt at all to learn the basics about it. Lots of marketers outsource their copy to writers who can do a decent job of it; so that is an option if your budget can afford it. Probably 90% of all marketers on the net fail to test anything, and that is simply a huge, huge mistake. How about realizing a 300 to 500% increase in conversion rates just from changing one or two words in a headline? (Happens all the time.) So before you take any other step or make any other major changes to your site, see how well your copy is written and work on it as much as you can. When you first create your site, no matter how perfect you think it is; try to solicit some feeback about it. In other words, you should have someone you trust go through your website and see if there are any loopholes that you should take care of before launching the site. Also, there is nothing wrong with asking your actual visitors for their feedback, and then offer some kind of freebie for helping you. Hopefully the cumulative effect will be that your conversion rate will improve. The best kind of feedback should come from your potential customers, so try to get as many responses as you can.
If it's at all possible, have a copywriter take a look at your copy and offer some suggestions for improvement. Feedback from an experienced copywriter is better than nothing if you don't have the funds to hire a freelancer. Effective copy is hugely important, but it is not the most important thing in the world - but it does matter, so try to have someone look at it for you. All in all, the tips that we discussed in this article are only a tip of the iceberg because there are many, many ways you can constantly increase your site's conversion rate. It's up to you how you discover these and apply them in real time.
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Re: 3 Effective Tips to Increase Your Website's Conversion Rate
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Inspiron 570 Desktop with Athlon II X4 3.1GHz CPU
$379.99 $538.99 Free Shipping After Coupon at Dell Home posted about 3 hours ago
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