Use Local SEO to Target Your Traffic Effectively

As the internet grows, so do the number of local searches. You are about to learn some SEO techniques that will be helpful for achieving success.
One thing you can do to get as much as you can from local searches is to make sure you're listed with the big names in the industry. We're talking about Google Maps and Yahoo! Local. These two happen to be the most influential in this area, which is why you should try to get listed with them first, and then get on with the other things. The reason is that if you list with these sites, the search engines and human searchers will always know where to find you and your job will be simple. Listing with Google Maps is actually easier than you may think. It's just a small form, and then you have to verify that you are who you are either through telephone or email verification procedures. After that process is completed, you'll only have to wait a few weeks before your site begins to reveal itself within the local searches. Yahoo! is the same way, only verification isn't necessary. With Yahoo!, you can make your listing look anyway you want.
Yahoo! seems to approve you much quicker than Google, which is a good thing. Don't ever forget that technique, as that can take you further than any other tip you'll learn in reaching out to those you're trying to target.
It's a good idea to take advantage of services such as Google Places, Bing Local and Yahoo! Local, and claiming your profile is your first step on these sites. Each of these sites has a fairly straightforward verification process to claim your profile, and all you have to do is complete some boxes and verify your address and phone number. This doesn't take much time but it will definitely give you an edge over the others who haven't done it. You should also post pictures to local site listings, as this gives you more credibility when people find your listing. It isn't hard to upload some pictures from your site, camera or desktop, and it can benefit you quite a bit. These pictures don't have to be taken professionally, but since they'll be representing your business, you have to see to it that they're decent.
It is also very smart to work on getting your company listed in the Yellow Pages directory (and other directories like it). You can start off with some of these sites such as YellowBook.com, YelloPages.com and SuperPages.com. It is notable that YellowPages.com gets tons of local searches each month (over 100 million) and they still offer free listings too. At the same time, SuperPages.com supplies its business listings to the bigger portals like MSN and About.com. They also offer free listings but the listings aren't extensive. Local SEO is the best way of getting you the exposure you want; there's no denying that.


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