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Direct mail is a common form of direct marketing, and may be employed by for-profit businesses, charities and other non-profits, political campaigns, and other organizations. Advertisers often refine direct mail practices into targeted mailing, in which mail is sent out following database analysis to select recipients considered most likely to respond positively.

For example a person who has demonstrated an interest in golf may receive direct mail for golf related products or perhaps for goods and services that are appropriate for golfers. This use of database analysis is a type of database marketing. Alternatively, unaddressed direct mail may be sent on a neighbourhood-by-neighbourhood basis.

Whether at the individual or neighbourhood level, direct mail marketing allows recipients to be targeted, attempting to match the demographic profile of the recipients to one most closely matching that of likely customers.

Individually targeted direct mail may be tailored based on previous transactions and gathered data. For example, all male recipients of an offer may receive a personalized package with a man’s picture on the cover, while all female recipients receive a picture of a woman.

Whitby guest house is in a town and civil parish in the Scarborough borough of North Yorkshire, England. It is situated 47 miles (76 km) from York, at the mouth of the River Esk and spreads up the steep sides of the narrow valley carved out by the river's course. At this point the coast curves round, so the town faces more north than east. According to the 2001 UK census, the Whitby bed and breakfast parish had a population of 13,594.[1]
Whitby guesthouse was founded under its Old English name of Streonshal in 656, when Oswy, the Christian king of Northumbria, founded Whitby Abbey, under its first abbess Hilda. The Synod of Whitby was held here in 664. In 867, the monastery was destroyed by Viking raiders, and was only refounded in 1078. It was in this period that the town gained its current name, Whitby b&b, (from "white settlement" in Old Norse). In the 18th century Whitby became a centre for shipbuilding and whaling, as well as trade in alum and jet.