Make Plan Massive Wembley Proposal

Working on behalf of Quintain Estates, Make Architecture has drawn up a new outline masterplan for part of the redevelopment of Wembley in the north of London.

The plans are for the north-western part of the 85 acres that Quintain owns and take into account the area immediately adjoining Wembley Arena and also the soon to be under construction Brent Council civic centre. This section of the project will be comprised of approximately 160,000 square metres of floor space in a cluster of of over a dozen buildings over eight blocks. These vary from 3-5 storey townhouses up to a 20-storey apartment tower on Fulton Road.

This 160,000 square metre figure is the overall cap for the development - it is up to the developer to decide how to divvy it up. The application includes anything from 815 to 1,300 new housing units taking up from 65,000 square metres to 100,000 square metres of space and the majority of the project, plus hotels, office space, retail and leisure uses and all the associated infrastructure between the buildings.

There is a great variation in the quantum figures of the application meaning that the council can approve these and the developer will then work between the lines and be able to reconfigure it in detail to fit the precise market conditions at the time.

Improvements to the area at ground level include what would be a conventional public space to the north of the civic centre with several routes running east-west through the scheme to improve permeability. On the western edge of the site Make has designed several pocket spaces with cafes and restaurants to provide additional outdoor space as well as link directly into the main square, whilst the buildings along Olympic Way are masterplanned to help respect the scale of the nearby Wembley Stadium rather than block the views.

With so much to construct however, development is likely to be years away and done in a piecemeal fashion, just as it has been in the area already, not least as sales of existing residential blocks have been slow and the developer has been forced to act as a landlord and rent out the unsold units rather than keep them empty.

Quintain Estates expect to start work on block NW08 first, more student housing for their IQ fund business, however other active developments being worked on in the area that are not featured in the masterplan include the London Designer Outlet that is now 40% pre-let, and a brand new Hilton Hotel which is under construction

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